Cookie Policy

Last updated: 09/07/2026

This Cookie Policy explains how Pure Sea Moss Ltd uses cookies and similar technologies on our website, https://pureseamoss.co.uk.

Cookies help our website work properly, allow us to improve the customer experience, and help us understand how visitors interact with our website. Some cookies are essential for the website to operate, while others are used for analytics, functionality, marketing, and advertising purposes.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

1. What are cookies?

Cookies are small text files that are placed on your computer, phone, tablet, or other device when you visit a website.

They allow the website to recognise your device and store certain information about your visit. This may include items added to your basket, your cookie preferences, pages you have viewed, or information that helps the website load and function correctly.

Cookies can be temporary or longer lasting:

Session cookies are deleted when you close your browser.

Persistent cookies remain on your device for a set period of time or until you delete them.

Cookies can also be:

First-party cookies, which are set directly by our website.

Third-party cookies, which are set by other companies or services we use, such as analytics providers, advertising platforms, payment providers, or embedded website tools.

2. Why we use cookies

Pure Sea Moss Ltd may use cookies and similar technologies to:

• Operate our website securely and effectively.
• Allow customers to browse our website and use the shopping basket.
• Support checkout, order processing, and payment functionality.
• Remember your preferences and cookie choices.
• Understand how visitors use our website.
• Monitor website performance and fix errors.
• Improve our products, services, website content, and customer experience.
• Measure the effectiveness of advertising and marketing campaigns.
• Show relevant adverts, where permitted.
• Help prevent fraud, misuse, or unauthorised activity on our website.

3. Types of cookies we use

We may use the following types of cookies on our website.

Essential cookies

Essential cookies are required for the website to work correctly. These cookies support core functions such as security, page navigation, shopping basket features, checkout, payment processing, and remembering your privacy preferences.

Because these cookies are necessary for the website to function, they cannot usually be switched off through our cookie tools. You may be able to block them through your browser settings, but some parts of the website may not work properly if you do so.

Analytics and performance cookies

Analytics and performance cookies help us understand how visitors use our website. For example, they may tell us which pages are visited most often, how customers move around the site, how long visitors spend on certain pages, and whether they experience errors.

This information helps us improve our website, product pages, navigation, and overall customer experience. Analytics information is usually collected in a way that helps us understand general website usage rather than identify individual visitors directly.

Functionality cookies

Functionality cookies allow our website to remember choices you make and provide enhanced features. This may include remembering preferences, settings, form information, or other details that make your visit easier and more personalised.

If these cookies are disabled, some website features may not work as smoothly.

Marketing and advertising cookies

Marketing and advertising cookies may be used to deliver adverts that are more relevant to you, measure the performance of our advertising campaigns, limit how often you see an advert, and understand how customers interact with our marketing.

These cookies may be placed by us or by third-party advertising partners, including social media platforms, search engines, or advertising networks. They may use information about your visit to our website and other websites to build a profile of your interests.

We will only use non-essential marketing and advertising cookies where required consent has been obtained.

4. Similar technologies

In addition to cookies, we may use similar technologies such as pixels, tags, scripts, local storage, or tracking links.

These technologies may help us understand customer behaviour, measure marketing performance, improve website functionality, or support security and fraud prevention.

Where these technologies are used for non-essential purposes, they will be treated in a similar way to cookies and may require your consent.

5. Third-party cookies and services

Our website may use third-party services that place cookies or similar technologies on your device. These may include services connected to:

• Website hosting and ecommerce functionality.
• Payment processing.
• Analytics and website performance.
• Email marketing.
• Advertising and retargeting.
• Social media features.
• Customer reviews.
• Fraud prevention and website security.

These third parties may collect information about your use of our website in accordance with their own privacy and cookie policies.

We do not control all third-party cookies once they are placed by external providers, but we aim to use reputable services and provide appropriate information and consent options where required.

6. Cookies and personal data

Some cookies may collect information that can be classed as personal data, especially where the information can identify you directly or indirectly.

Where our use of cookies involves personal data, we will process that information in line with our Privacy Policy and applicable UK data protection laws.

The information collected may include details such as your device type, browser type, IP address, pages viewed, items added to basket, approximate location, referral source, or interactions with adverts and emails.

7. Managing your cookie preferences

You can manage cookies in several ways.

When you first visit our website, you may be shown a cookie banner or preference tool. Where required, this allows you to accept, reject, or manage non-essential cookies.

You can also manage or block cookies through your browser settings. Most browsers allow you to:

• View cookies stored on your device.
• Delete existing cookies.
• Block all cookies.
• Block third-party cookies.
• Set preferences for specific websites.
• Receive a warning before cookies are stored.

Please note that if you block or delete cookies, some parts of our website may not work properly. For example, the shopping basket, checkout, account functions, or saved preferences may be affected.

8. Withdrawing or changing consent

Where we rely on your consent to use non-essential cookies, you can withdraw or change that consent at any time.

You can do this by using the cookie preference tool on our website, where available, or by changing your browser settings.

Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.

9. Browser controls

You can usually find cookie settings in the “Settings”, “Preferences”, “Privacy”, or “Security” section of your browser.

The exact steps will depend on the browser and device you use. You may need to check your browser’s help pages for specific instructions.

Common browsers include Google Chrome, Safari, Microsoft Edge, Firefox, and Samsung Internet.

10. Updates to this Cookie Policy

We may update this Cookie Policy from time to time. This may happen if we change the cookies we use, add new website features, update our third-party services, or need to reflect changes in legal or regulatory requirements.

The latest version of this Cookie Policy will always be available on this page. Please check this page occasionally to stay informed about how we use cookies.

11. Contact us

If you have any questions about this Cookie Policy or how Pure Sea Moss Ltd uses cookies, please contact us:

Pure Sea Moss Ltd
Email: info@pureseamoss.co.uk
Website: https://pureseamoss.co.uk