Privacy policy

Policy

Privacy Policy

Your privacy matters to us. This policy explains how Pure Sea Moss UK Ltd collects, uses, and protects your personal information.

1. Who We Are

Pure Sea Moss UK Ltd (“we”, “our”, “us”) operates the website www.pureseamoss.co.uk. We are a company registered in England and Wales. For data protection purposes, we are the “data controller” responsible for your personal information.

2. Information We Collect

  • Order details: name, billing and shipping address, email, phone number, payment details.
  • Account information: login credentials, purchase history, saved addresses, subscription preferences.
  • Communication data: messages sent via our contact form or email.
  • Technical data: IP address, device type, browser information, and analytics data (via cookies).

3. How We Use Your Information

  • To process and fulfil your orders.
  • To provide customer support and respond to enquiries.
  • To send order confirmations, dispatch updates, and important service messages.
  • To improve our website, products, and customer experience.
  • To send marketing emails (only with your consent, which can be withdrawn at any time).
  • To comply with legal or regulatory obligations.

4. Lawful Basis for Processing

We process your personal information under the following legal bases:

  • Contract: to complete your purchase and deliver your order.
  • Legitimate interests: to improve our products and prevent fraud.
  • Consent: for optional marketing communications.
  • Legal obligation: to meet accounting, tax, and consumer protection requirements.

5. How We Store & Protect Your Data

Your personal data is stored securely on encrypted systems hosted in the United Kingdom and European Economic Area (EEA). We implement technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure.

6. Sharing Your Information

We do not sell or rent your personal data. We may share information with trusted third parties that help us operate our business, such as:

  • Payment processors (e.g., Shopify Payments, PayPal, Stripe)
  • Courier and logistics partners (e.g., Royal Mail)
  • Email and marketing service providers (for consented communication)
  • IT and analytics providers (for secure website operation)

These third parties are contractually bound to keep your information secure and use it only for the purposes specified by us.

7. Cookies & Analytics

We use cookies and similar technologies to improve site functionality and analyse visitor behaviour. You can adjust your browser settings to refuse cookies, although some parts of our website may not function correctly without them.

For full details, please see our Cookie Policy.

8. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal data, where applicable.
  • Withdraw consent to marketing communications at any time.
  • Request transfer of your data to another service provider.

To exercise any of these rights, please email info@pureseamoss.co.uk.

9. Retention of Data

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy, including legal, tax, and accounting obligations. Order and transaction records are typically retained for up to six years.

10. Links to Other Websites

Our website may contain links to third-party sites. We are not responsible for the content or privacy practices of those websites and encourage you to read their privacy policies.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices. The latest version will always be available on this page, with the effective date updated accordingly.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:

Data Protection Officer
Pure Sea Moss UK Ltd
Email: info@pureseamoss.co.uk